Most small business bios try to say everything. They end up saying nothing.

I read hundreds of them. The ones that convert do three jobs in three lines:

1. Who you help.

2. The result they get.

3. Why you are the person to do it.

Not your origin story. Not a list of services. Not "passionate about excellence."

Example:

"I write the words small businesses put on their sites, LinkedIn, and ads — so they sound as solid as the work they already do."

If a stranger cannot tell who it is for in three seconds, the bio is not done.

I used to serve people at 35,000 feet. Up there, you get one chance to be clear. Same rule on the internet.