If you coach more than three athletes, your "system" is probably WhatsApp, a shared Google Sheet, and screenshots of Strava.

That breaks the same way every time:

• The athlete DMs a screenshot. You guess the context.

• Recovery lives in their head, not in a log.

• You only notice the miss after race week is already cooked.

Kudos are not coaching. A like on a 10k does not tell you if they slept, if the session was prescribed, or if they're grinding into an injury.

The job is simple: every session needs a plan, a result, and a recovery read. If those three aren't in one place, you are not coaching a roster. You are reacting to whoever messaged you last.

That's the gap MedKit is built for. If you run athletes off Strava + WhatsApp today, start logging the work here instead of hunting it in your camera roll.