Which is the most asinine for getting a job?
Minds of Success
8 joined
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Isaiah RichardsonMS
@multimediafreelancer·May 15
@multimediafreelancer·May 15M
Isaiah RichardsonMS@multimediafreelancer·Apr 24
@multimediafreelancer·Apr 24I am personally a morning person. I don't like waking up early; but something inside of me makes me work better before the rest of the world is awake. Do you think some people are naturally nocturnal?🤔
5 votes
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Isaiah RichardsonMS@multimediafreelancer·Apr 15
@multimediafreelancer·Apr 15This is something me and Joe talked about constantly lately. The economy of marketing, business, content, etc is changing once more. We believe the pendulum is swinging towards the more interpersonal spectrum because of the lack of deep content that is relatable. I recommend if you want to stay ahead of the curve; watch this: https://www.youtube.com/watch?v=_qI1_I0jlos
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Isaiah RichardsonMS@multimediafreelancer·Apr 10
@multimediafreelancer·Apr 10I kept getting DM'd the same thing: "I'm passionate, I'm consistent, I'm good at this...why isn't it working?"
Because you built on one circle and called it a "niche".
The gurus sold you "follow your passion" as the whole map. It's a quadrant. A trap door.
I finally recorded the Ikigai breakdown I give to clients; the actual diagnostic for why channels die (and why 3/4 circles is worse than 2).
The failure states:
1. Invisible (beautiful garden, desert)
2. Mission (charity with rent money)
3. Profession (rich, irrelevant when trend dies)
4. Vocation (wrong suit, right interview)
Plus the Almost States; why "close" doesn't pay rent.
Free worksheet pinned. Takes 10 min. Shows your leak.
Watch if you're tired of guessing why you're stuck.
https://youtu.be/IFwk7yYyhZAM
Isaiah RichardsonMS@multimediafreelancer·Apr 8
@multimediafreelancer·Apr 8When you are in that transitional period; Going from survival to thriving. You need to realize a few focused hours is actually solid output if it's deep work. The issue isn't the clock...it's your guilt. You're so used to grinding 8 hours of reactive bullshit (emails, revisions, panic) that a few hours of actual creation feels like slacking. It's not. But if you know you could do 8 and you're stopping at 4 because TikTok is calling? That's the discipline gap. Don't lie to yourself about which one it is.
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Isaiah RichardsonMS@multimediafreelancer·Apr 8
@multimediafreelancer·Apr 8Gurus are still feeding creators the safe 'just follow your passion' bullshit... and it's sinking their whole channel into the swamp of failure. Western 'niche advice' is just a worse version of this 2,000-year-old framework. And while passion is a required circle, if you're ignoring the other three, you're already drowning...I'm going to teach you how to swim.
https://gray-banana-3b9.notion.site/Ikigai-What-is-a-niche-2dff01e7384080ffaf0eefebd6d28af8?pvs=143
Course video on this coming soon.
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Isaiah RichardsonMS@multimediafreelancer·Mar 31
@multimediafreelancer·Mar 3110 things the Game Domain case study taught me about growing a YouTube channel:
YouTube's timecode covers the bottom right corner of every thumbnail. If your most important element is there, you're losing clicks before anyone reads your title.
Viral videos that don't match your channel's identity are a trap. They bring viewers who will never subscribe and train the algorithm to show your content to the wrong people.
CTR and retention are separate problems. A 5% CTR with a 2 minute average view duration means people are clicking but leaving; fixing thumbnails without fixing scripts changes nothing.
A/B testing thumbnails isn't optional at scale. Cluttered designs lose to minimalist ones by 25% CTR on average. You don't know which one you have until you test.
Cross-posting short form to one platform and calling it done leaves 70% of potential reach untouched. YouTube Shorts, TikTok, Instagram Reels, Reddit, X and Facebook are six different audiences.
Disabling subscriber notifications on short form uploads lets you test content with cold audiences without overexposing your core subscribers to content they didn't ask for.
AI clipping tools like Opus.ai can double your output without doubling your editing costs. Quantity and quality aren't mutually exclusive when the system is built right.
Overhead that isn't producing results isn't neutral; it's actively taking budget away from things that would. Cut it.
A channel name is a positioning statement. "Game Domain" signals broader gaming. Building a Nintendo-only identity under that name creates a ceiling you don't need.
The algorithm doesn't reward niches; it rewards consistency. A channel that can't be categorized can't be recommended.
Full case study: https://gray-banana-3b9.notion.site/Game-Domain-Strategy-Preview-324f01e7384080a5960ccbae065c7536?pvs=143
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Isaiah RichardsonMS@multimediafreelancer·Mar 31
@multimediafreelancer·Mar 31This week we covered:
A creator building educational gaming content around motor learning and skill development getting his entire growth strategy cracked open live. A gaming channel learning why their packaging was underselling the video they actually made. A business coach deciding whether to revive a dead channel or start fresh.
No scripts. No polish. Real problems, real feedback, real people.
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Isaiah RichardsonMS@multimediafreelancer·Mar 13
@multimediafreelancer·Mar 13POV: weekly TikTok live stream - Walter [Founder]
(taken from our server)
Weekly Live Session - Saturday at 3PM EST
Time Zones:
3:00 PM EST (East Coast US)
2:00 PM CST (Central US)
1:00 PM MST (Mountain US)
12:00 PM PST (West Coast US)
8:00 PM GMT (England)
What to have ready:
One specific item for feedback (script, thumbnail, analytics screenshot, hook, etc.) Hyper-specific question; no broad strategy or channel direction Founders: Voice chat access, you go first Everyone else: Text your item in chat, we get to you after founders
The rules:
One item per person ~5 minutes average, flexible if needed
We'll try to get to everyone. Show up prepared.
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Isaiah RichardsonMS@multimediafreelancer·Mar 11
@multimediafreelancer·Mar 11MINDS OF SUCCESS
The room is already full of people you should know.
Less than a week old. Not public yet. Already 10 million+ in combined reach inside.
MAZELEE. TerraGreen. Just NickO. AnimeEveryday. GameDomain. JivoDraws. And the doors aren't even open yet.
What the room actually is: A cross-disciplinary creative network. YouTubers. Directors. Scriptwriters. Game developers. Music producers with deep catalogs ready to license. Music artists. Marketing veterans who've run campaigns for Disney and Vogue.
Day two conversations looked like this: A creator with 2.5M subscribers breaking down content philosophy. A game dev and a music producer closing a deal for a horror game soundtrack. A marketing director from a decade-long agency giving away strategy for free. A creator sharing Instagram growth theory before she tested it; raw intel, not polished case study.
That's our culture.
What you get:
Free membership: Join through Discord. Access the community, the conversations, the people.
The Board Room ($10/mo founding): Where the real work gets done. Weekly live sessions. Content breakdowns and critiques. Build streams. Archived resources from creators who've done millions of views. Keynote speakers and paid seminars as we scale. Templates and systems in use right now.
Affiliate program: Refer a paying member, earn 90% of their subscription. Every month they stay, you keep getting paid.
Founding seats: First 50 get $10/month. Forever. Price never goes up, as long as you don't cancel. After 50, it doubles to $20. No warning, no grace period. Pay yearly, save 17%.
Not a sales line; founding members are literally building the Board Room with us right now.
50 seats. $10. Gone soon.