Most short videos fail for the same reason: they wait until second 12 to say what they are.

Funny, a fact, a lesson, a plate of food — it doesn’t matter. The first second has to tell the viewer why they should stay. The rest of the minute is the proof.

That’s the bar on Minute Shorts. Viewers watch free. Creators publish unlimited shorts and get paid on the views they actually earn, not on follower counts.

If you make things people finish, you belong here.