UPDATE: Sep 2026 - The Lab is continuing to grow:

I’m building it as the ongoing home for independent artists who want better systems around their creative direction, releases, fan experience, content, and artist operations.

One important reminder: you do not have to wait for the entire video library to be finished to start.

The core training is already available in written form inside each section, so you can work through the material now, implement it at your own pace, and come back to the videos as they are added.

I’m continuing to add new video content every week to make the lessons easier to follow, show the systems in practice, and keep expanding the library over time.

The goal is not to build a giant course you binge once.

The Lab is designed to become an operating manual for your artist project — something you return to as you build new releases, refine your artist world, strengthen your fan journey, and improve the systems behind the work.

So if you’re already inside The Lab: start building.

Read the training. Apply the next relevant section. Use the videos as they arrive to deepen the implementation.

The library will keep growing with you.

I appreciate you all!

• Jacob