The 3 things that kill most MVPs before launch (and how to avoid them)
We've built dozens of MVPs for founders across SaaS, marketplaces, and AI. The ones that fail almost always hit the same 3 walls:
1. Building too much before validating
The #1 mistake: spending 3-6 months building a "complete" product nobody asked for. Your MVP should test ONE core hypothesis. If your landing page can't convert interest before the product exists, the product won't save you.
What to do instead: Build a waitlist or pre-sell before writing a single line of code. If people won't pay $50 for the promise, they won't pay $50 for the product.
2. Choosing the wrong tech stack
We see this constantly — founders hiring a dev who builds on whatever framework they're comfortable with, not what's right for the product. A real-time collaboration tool doesn't need the same stack as an e-commerce site.
What to do instead: Define your core user flow first. Then pick the stack that makes that flow fastest to build AND cheapest to scale. For most MVPs, a Next.js frontend + serverless backend + managed database gets you to market in weeks, not months.
3. No feedback loop after launch
Launching isn't the finish line. The founders who succeed treat launch day as the START of learning. They ship, measure, talk to users, and iterate weekly.
What to do instead: Set up analytics from day one. Schedule weekly user calls. Ship updates every 1-2 weeks. Your V1 should be embarrassing — your V5 should be inevitable.
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