Reporting. Client onboarding. Content ops. Follow-up.

If those four still live in Slack threads and spreadsheets, you do not have a delivery problem. You have a systems problem.

Agencies hire another coordinator every time volume jumps. That hire does not fix the work. It hides it.

The agencies that stay profitable treat those four as pipelines: intake, transform, output, exception. A human only touches the exception.

That is the standard. If a coordinator is still copy-pasting last month's report into a Google Doc, you are paying salary for a job software already does.