Why we're done paying 30% to DoorDash
Ran a restaurant's delivery ops for two years. Watched a $22 order turn into $14 after DoorDash's cut, packaging, and card fees. That's not a margin problem, that's a math problem — and it doesn't fix itself no matter how good your food is.
So we built NearbyEats: a flat monthly membership ($99) that gets a restaurant onto a local courier network with zero per-order commission. No sliding scale, no 'promoted placement' upsells, no surprise fee changes mid-quarter. You know your delivery cost on day one and it doesn't move.
The tradeoff is real and worth saying out loud: you don't get DoorDash's existing customer base. You're trading discovery for margin. That works if you already have regulars who order delivery and you're just tired of subsidizing the app — it doesn't work if you're trying to get discovered from zero.
If you're a restaurant owner doing the DoorDash math on your own orders right now, happy to compare notes.
