Before building Nexa Flows, we spent months inside e-commerce Slack channels and support inboxes trying to understand where founders actually lose time.

The pattern was always the same three things:

1. Order status questions — 40-60% of support tickets are "where is my order", answerable from data you already have.

2. Inventory drift — spreadsheets and store dashboards fall out of sync the moment you sell on more than one channel.

3. Copy-paste support replies — most replies are 90% identical, but founders still write them by hand because "AI feels risky."

The unlock isn't replacing your team with AI — it's giving AI the boring 80% (status lookups, restock pings, templated replies) so your team spends time on the 20% that actually needs a human: refunds, complaints, VIP customers.

That's the whole thesis behind Nexa Flows. If you run a DTC brand and want to see what that looks like in practice, happy to share what's worked.