The 3 ecommerce tickets a human should never touch
Most DTC brands still pay VAs to do work a rules engine could finish in 8 seconds.
Where is my order?
If you have a tracking number, the answer is already in Shopify. Auto-reply with the status and a tracking link. Escalate only if the package is actually stuck.
Can I change my address?
If it hasn't shipped, update it. If it has, send the carrier's intercept flow. No back-and-forth.
Do you have this in stock?
That's a catalog lookup, not a conversation.
The expensive tickets are the ones that need judgment: damaged goods, angry reviews, ads that are wasting spend. Those stay human.
Everything else should already be handled before you wake up.
