The NIL gap nobody's talking about: mid-major athletes
Everyone assumes NIL money only flows to the SEC and Big Ten. That's not the real story.
Power-conference athletes are mostly locked up already — collectives and agencies have been circling those rosters for two years. The actual white space is mid-major and small D1/D2 programs: athletes with real, engaged social followings (5K–100K) who have never had a single brand conversation, let alone an agent.
Why this matters if you're one of them:
Brands are looking for cheaper, higher-engagement athletes right now — mid-major follower bases convert better and cost less than the household names.
You have 4-5 years of eligibility. That's a multi-year earning window, not a one-off check.
Almost nobody in your tier has representation, which means almost nobody is negotiating on your behalf. Deals get done on the brand's terms by default.
If that's you: we're actively building brand relationships and matching mid-major athletes to real NIL deals — you keep playing, we handle the outreach and negotiation, you approve everything before it's signed.
Pricing is simple and transparent: $30/mo (free for your first 30 days), plus a 20% success fee only on deals we actually close for you. No deal, no fee.
Drop a comment if you want to know what your specific sport + follower range is worth right now.