Ran the numbers on a handful of small DTC stores this month and found the same pattern every time: founders are spending 15-20 hours/week on two things — writing product/ad copy and answering the same 10 customer questions on repeat ("where's my order", "do you ship to X", "what's your return policy").

That's basically a part-time job doing zero-leverage work.

Here's the fix we've been rolling out:

1. Content on autopilot — feed an AI system your brand voice + product specs once, and it outputs product descriptions, ad variations, and social captions on a schedule. No more staring at a blank doc every Sunday.

2. A support bot that actually knows your store — trained on your FAQs, shipping policy, and order data so it resolves 70-80% of tickets without a human touching them. The remaining 20% get routed to you with context already attached.

3. Automation glue — connecting your storefront, email, and support inbox so none of this lives in silos.

The founders who've done this aren't working less — they're just not doing the $15/hr tasks anymore. That time goes straight into sourcing, ads, or actually talking to customers who matter.

If you're running a store and drowning in repetitive content/support work, happy to share what's worked — drop a comment.