Most brands treat "sourcing" and "analytics" as two separate problems. They're not.
Every supplier decision you make — MOQ, lead time, unit cost, freight terms — shows up directly in your margin line 60-90 days later. Most operators only find out when the P&L looks worse, by which point the decision's already locked into inventory.
The brands that actually protect margin do the opposite: they price the sourcing decision before they commit, using the same cost/sales data they'd use to evaluate a marketing channel.
That's the gap Northbound Analytics is built for — supplier sourcing and procurement paired with the cost and sales analytics to know if a sourcing decision is actually good before it hits your books, not after.
If you're scaling a product-based business and sourcing feels like a black box, this is worth a look.