I've audited dozens of funnels for course creators and coaches. The same patterns keep killing conversions:

1. Too many steps before the buy button.

Every extra click between your ad and checkout is a leak. Most funnels I see have 4-5 unnecessary steps. Cut it to 2-3 max.

2. The headline talks about the product, not the outcome.

Nobody cares about "12 modules and 40 videos." They care about "go from $0 to $10k/mo in 90 days." Lead with the transformation.

3. No urgency, no scarcity, no reason to act now.

If someone can buy tomorrow, they will. And then they won't. Add a deadline, a bonus that expires, or a price increase. Real ones, not fake ones.

4. Social proof is buried at the bottom.

Your best testimonials should be above the fold, not hidden in a carousel nobody scrolls to.

5. Mobile is an afterthought.

60-70% of your traffic is on a phone. If your funnel looks like a desktop site shrunk down, you're leaving money on the table.

Fix these 5 things and watch your conversion rate double. I've seen it happen over and over.

I build high-converting funnels for course creators, coaches, and info product sellers. If you want someone to handle this for you — that's what Breakout Funnels is for.