Make something once. Every copy after that costs nothing to send. Sell it at a price you set, from a storefront you control, and keep the buyer’s email address.

None of that brings you a buyer — acquisition is your problem from day one, unlike a marketplace that solves discovery for you and charges 10-30% for it.

14 modules, 69 lessons, in dependency order: true cost after fees, who counts as the supplier for tax (a three-condition test, not a label), what you owe a buyer including the two conditions that waive a 14-day cancellation right, finding demand before you build, three gates against overrun, pricing with no benchmark from three inputs, a storefront portability test, twelve weeks of acquisition work, a sales page built from your own material, and the second sale to the same buyer.

13 working documents (5 spreadsheets, 8 records), 16 diagrams, an 11-prompt Claude pack with a verification step on every prompt, a private community, and updates when sourced material moves.

Honest limits: legal and tax material is UK/EU, quoted and dated; US state sales tax and platform termination terms are not covered. No price benchmark is invented — the honest answer depends on three inputs only you hold.

No income claims. Module 00 is a suitability check, and says plainly if this path is not right for you.