Build an owned brand — your own name, your own storefront — selling made-to-order apparel and
goods through a print-on-demand production partner. You never buy stock or hold inventory; the
production method removes that risk structurally.

14 modules, 51 lessons, in order. Both major production partners’ own IP policies read directly:
you are responsible for every design sold through your account, including one a customer submits,
with no refund on deletion. A practical test for genuine inspiration versus infringement.
Shopify’s and Etsy’s own disclosure requirements for using a third-party supplier. The FTC’s
shipping-time rule and its narrow dry-testing exception, almost never a real fit here. A combined
pre-launch gate before your first listing. A production partner vetted on real criteria, not
price alone. Your own real per-unit spread, computed from your own numbers — no credible industry
margin exists. A judgment-free test for what to automate in order support, and what stays human.
A first sale or cycle, logged and read honestly. Scaling computed from design throughput, partner
capacity, and acquisition economics — never a feeling — with a stated boundary where this course
ends.

15 resources, 1 workbook, 5 diagrams, a 10-prompt Claude pack with a verification step on every
prompt, a private community, and updates when sourced rules move.

No income claims. Module 00 is a suitability check, and says so if this path is wrong for you.