I've built dozens of websites for small businesses and the same mistakes keep showing up. Here's what actually moves the needle:

1. A clear headline above the fold. Your visitor should know exactly what you do within 3 seconds of landing on your page. Not your company name — your value proposition.

2. Mobile-first design. Over 60% of your traffic is coming from phones. If your site looks broken on mobile, you're losing more than half your potential customers.

3. A single, obvious call-to-action. This is the one most people miss. Don't give visitors 10 options. Give them ONE thing to do — call you, book a consultation, buy the product. One button. Make it big.

4. Fast load speed. Every extra second your site takes to load, you lose ~7% of conversions. Compress your images. Skip the fancy animations nobody asked for.

5. Social proof. Reviews, testimonials, client logos — anything that shows real people trust you. Put it near the CTA.

If your current site is missing any of these, it's costing you money. We build websites that get all 5 right, starting at $500. Check out our product page or DM us if you need a site that actually converts.