Hot take:
Most founders don't have an outreach problem.
They have a targeting problem.
Outbound Intelligence
4 joined
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Roki OI
@abdllyv·Jun 10
@abdllyv·Jun 10A
Roki OI@abdllyv·Jun 10
@abdllyv·Jun 10Nobody asks me for a better email writer.
Everyone talks about targeting.
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Roki OI@abdllyv·Jun 6
@abdllyv·Jun 6If you could instantly improve ONE thing, what would it be?
1 vote
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Roki OI@abdllyv·Jun 6
@abdllyv·Jun 6I started building an AI outbound tool thinking email generation was the biggest problem.
After dozens of conversations, I'm not so sure anymore.
The feedback I keep hearing:
"Targeting matters more than copy."
"Timing matters more than copy."
"Relevance matters more than copy."
What has been your biggest growth or outbound lesson this year?
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Roki OI@abdllyv·Jun 5
@abdllyv·Jun 5Hot take: most founders have a targeting problem, not an outreach problem.
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Roki OI@abdllyv·Jun 5
@abdllyv·Jun 5Your outreach probably isn't failing because of the email.
It's failing because:
wrong prospects
weak pain points
bad timing
generic messaging
no company context
That's exactly why I started building my AI outbound assistant.
Less focus on writing emails.
More focus on creating relevant outreach.
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Roki OI@abdllyv·Jun 5
@abdllyv·Jun 5What's killing your outbound?
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Roki OI@abdllyv·Jun 5
@abdllyv·Jun 5Hot take:
Most founders don't have an outreach problem.
They have a targeting problem.
You can write the perfect email.
It still won't work if you're talking to the wrong person.
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Roki OI@abdllyv·Jun 5
@abdllyv·Jun 5Question for founders:
What's harder right now?
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Roki OI@abdllyv·Jun 5
@abdllyv·Jun 5A founder told me:
50–60% open rates.
Less than 1% replies.
At what point do we stop blaming the email copy?