Stop guessing where your marketing dollars go. This dynamic spreadsheet model automatically allocates your total budget across five key channels—Paid Search, Paid Social, SEO, Content, and Influencer—based on target CPA, ROI benchmarks, and realistic diminishing returns curves. Just input your total budget and channel performance targets, and watch it calculate the optimal allocation instantly.

Designed for marketing leaders, growth managers, and business owners who want to maximize ROI without manual spreadsheet wrestling. The template includes built-in sensitivity analysis, scenario modeling, and clear visual dashboards so you can test different budget scenarios before committing real money.

• Pre-built allocation logic across five major channels
• CPA and ROI benchmark inputs for your industry
• Diminishing returns curve calculations
• Sensitivity analysis and scenario comparison tabs
• Visual allocation dashboard with charts
• One-year budget planning framework
• Import-ready structure for your actual data