Most sellers rank partners by clicks or signups. That’s how dead programs keep getting paid.

A partner who sends 200 clicks and 2 paying customers is worse than one who sends 20 clicks and 8 paying customers. Volume looks impressive. Cash does not care.

Three numbers that actually matter:

1. Revenue per affiliate — not clicks

2. Refund and dispute rate by partner

3. 30-day retention of the customers they send

If you can’t pull those three from native stats, you’re guessing. Cut the partners who burn refunds. Double down on the quiet ones who send buyers who stay.

That’s the audit every affiliate program on Whop should run before the next payout.