It is a practical, actionable guide (likely an article or ebook) designed specifically for founders and growth teams at AI-powered SaaS companies. Authored by Cortes Design (a go-to resource for SaaS marketing tweaks), it focuses on transforming low-intent “cold” website visitors—those stumbling in via ads, SEO, or social—into booked demo slots on your sales calendar, without relying on endless cold outreach or bloated budgets.