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The Indie Author's Self-Publishing Launch Roadmap

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The Indie Author's Self-Publishing Launch Roadmap in 90 days

Here's what's inside:

7 full sections covering:

  • Manuscript Formatting — KDP eBook and print specs, D2D upload rules, recommended tools (Vellum, Atticus, Sigil), and exactly what goes in front and back matter

  • Cover Design — Technical specs for every format, design principles by genre, and a full sourcing comparison (professional designers, premade covers, DIY options) with a cover brief checklist

  • Metadata Optimization — A 7-field keyword framework, category strategy (including how to request 10 categories from KDP support), and blurb structure with HTML formatting tips

  • 90-Day Launch Timeline — Three phases (Foundation / Build / Launch Prep) broken into two-week sprints with specific deliverables at each stage

  • ARC Reader Strategy — How many ARCs to request (with a conversion rate table), where to find readers, BookFunnel workflow, and a sample ARC request email

  • Launch Day Task List — Hour-by-hour breakdown (morning / midday / evening) plus a "what NOT to do" callout

  • Post-Launch Review Collection — The 30-day follow-up rhythm, ethical review request methods, and a full 8-metric post-mortem framework

Appendix: A printable 90-day checklist with 55 individual tasks — color-coded by timeframe with checkbox columns, covering every phase from Day 90 to Day +90.