Stop guessing your rates. Stop leaving money on the table.

This guide gives you the exact framework for pricing your UGC services in the Australian market:

• The UGC Pricing Formula — base rate × time + usage rights multiplier • Platform rate tables (TikTok, Instagram, YouTube, Facebook) in AUD$ • Usage rights multiplier table — organic vs paid ads vs whitelisting vs full buyout • Follower count vs engagement rate — which actually matters more • When and how to raise your rates (the 3-acceptance rule) • 8 pricing mistakes and how to fix them • 4 word-for-word negotiation scripts • Ready-to-send rate card template

All rates are Australia-specific and updated for 2025.

By Pillar Digital | www.pillardigital.com.au