Welcome, and congratulations on the baby.
If you found this page, there's a good chance you've already tried a cream or an oil. Maybe more than one. You used it every night like the bottle said, and your stretch marks look about the same as they did before.
That's not because you did it wrong.
Stretch marks start out red or purple, and over months they fade to white or silver. The newer ones can respond a little to some treatments. The older, white ones are a kind of scarring in a deeper layer of skin, and creams you rub on the surface don't reach it. Most of the products marketed to new moms don't explain that difference, which is why so many women end up buying one after another and blaming themselves when nothing changes.
This page is about clearing that up. What's actually possible for your marks, what a dermatologist can offer and roughly what it costs, what to ask so you don't get upsold, and why deciding to leave them alone is a completely fair choice. They also keep fading on their own over time.
What this isn't: a removal program. Nobody can honestly sell you that.
The guide is here if you want it. And if you feel like sharing, comment with how far postpartum you are and what you've tried so far. No pressure, and no judgment. A lot of women here have a drawer full of half-used bottles.
This is educational, not medical advice. Please talk to your dermatologist or OB before starting any treatment, especially if you're breastfeeding, since some options aren't safe while nursing.