Google Ads is Google's largest contextual advertising platform, with a 37.2% market share (Facebook - 19.6%). Google processes over 160 billion queries monthly, 36% of which are on mobile and 74.5% on PC. Over 40% of search clicks are on the first three paid spots.

Google Ads specialists are among the most sought-after in the digital sphere: companies are ready to pay for those who know how to turn an advertising budget into profit