The Cold DM Playbook - Your First Client in 14 Days
You Don't Need a Portfolio. You Need a Better DM.
This isn't another "provide value" guide. It's a script library with a decision tree, what to send, to who, and when, based on the prospect's profile, follower count, and niche.
You've sent the DMs. Maybe 30. Maybe 80. You followed the advice, kept it short, didn't pitch too hard, and still nothing.
Here's what's broken: you're sending the same message to everyone. A local bakery with 400 followers and a fitness coach with 50k need completely different approaches. Generic "I can help grow your brand" gets ignored by both.
This playbook is built around one idea: the right message depends on who you're messaging. You get a decision framework covering prospect profiling, message selection, and follow-up timing, plus scripts organized by niche, platform, and account size.
No portfolio? Good. These scripts are written for people who don't have one yet. You'll know what to say when someone asks for proof.
What's inside:
Prospect profiling framework (follower count, niche, engagement rate)
30+ DM scripts across SMMA, copywriting, video editing, and social media management
Follow-up sequences that don't feel desperate
How to handle "can I see your work?" with nothing to show
The 4 DM mistakes killing your response rate
$19.99. One client pays for it 10–50x over.

