{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Most affiliates kill campaigns too early or scale them too late. The reason is almost always the same: they're diagnosing problems in the wrong order."}]},{"type":"paragraph","content":[{"type":"text","text":"Here's what I see constantly — someone launches a campaign, gets bad results after 24 hours, and immediately starts changing the ad creative. But the ad wasn't the problem. Their pixel wasn't firing on 30% of conversions, so the data they were reading was wrong from the start."}]},{"type":"heading","attrs":{"level":3},"content":[{"type":"text","text":"The Diagnosis Order That Actually Works"}]},{"type":"paragraph","content":[{"type":"text","text":"When a campaign underperforms, check these three things in this exact sequence:"}]},{"type":"orderedList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","marks":[{"type":"bold"}],"text":"Tracking first."},{"type":"text","text":" Are your pixels firing? Do your postbacks match your tracker? Is the click-to-lead flow intact with no redirect leaks? If tracking is broken, every decision you make from the data is wrong. Fix this before anything else."}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","marks":[{"type":"bold"}],"text":"Landing page second."},{"type":"text","text":" Once you trust the data, check your page. Load time above 3 seconds on mobile? You're losing 40%+ of clicks before they even see your offer. Is the message match between your ad and landing page tight? A disconnect here tanks conversion rates regardless of traffic quality."}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","marks":[{"type":"bold"}],"text":"Ad creative last."},{"type":"text","text":" Only after tracking is verified and your landing page is solid should you touch the ad. Most affiliates do this first because it feels productive. It's not — it's expensive guessing."}]}]}]},{"type":"heading","attrs":{"level":3},"content":[{"type":"text","text":"The 48-Hour Traffic Light System"}]},{"type":"paragraph","content":[{"type":"text","text":"At the 24 and 48 hour marks, categorize every traffic source or ad group:"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","marks":[{"type":"bold"}],"text":"🟢 Green:"},{"type":"text","text":" Profitable or within 20% of target CPA → increase budget"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","marks":[{"type":"bold"}],"text":"🟡 Yellow:"},{"type":"text","text":" Showing conversions but above target CPA → diagnose using the order above"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","marks":[{"type":"bold"}],"text":"🔴 Red:"},{"type":"text","text":" No conversions after spending 2-3x your target CPA → cut immediately, no second chances on that source"}]}]}]},{"type":"paragraph","content":[{"type":"text","text":"This removes emotion from the decision. You're not \"giving it more time\" or \"hoping it picks up.\" You have a rule, and you follow it."}]},{"type":"heading","attrs":{"level":3},"content":[{"type":"text","text":"The Takeaway"}]},{"type":"paragraph","content":[{"type":"text","text":"The affiliates who profit consistently aren't better at picking offers or writing ads. They're better at diagnosing what's actually wrong and fixing it in the right order. Tracking → landing page → ad. Every time."}]},{"type":"paragraph","content":[{"type":"text","text":"I built an entire system around this — the full diagnosis framework, pre-launch checklist, traffic-light rules, and source comparison grids. It's designed to get you from launch to your first profitable campaign without wasted spend."}]}]}