3 Things Local Businesses Get Wrong About Promotions
Most local businesses burn money on promotions because they make these mistakes:
1. They promote to everyone instead of their actual customers. A salon in Joburg doesn't need to reach people in Cape Town. Targeted, hyper-local promotions outperform broad campaigns every time.
2. They don't track what's working. If you can't measure it, you can't improve it. Every promo campaign should have clear numbers — clicks, visits, purchases.
3. They try to do it themselves. Running promotions while running a business is a full-time job on top of a full-time job. The businesses that scale are the ones that delegate this.
We built Promo Engine to solve all three. We run targeted affiliate and promotional campaigns specifically for local businesses — restaurants, salons, gyms, retail stores.
If that's you, come check us out.
