Most people treat ChatGPT like a search bar, then get mad when the output is generic.

The model isn't dumb. Your prompt has no job.

This 4-line skeleton beats a novel every time:

1. Role — who it is, in one line. Not "you are a world-class copywriter with 20 years…" Just: "B2B SaaS copywriter. Direct. No fluff."

2. Input — paste the raw material. The landing page, the transcript, the messy notes. Don't summarize it for the model.

3. Constraints — what it must and must not do. "Max 80 words. No emojis. No 'unlock' or 'elevate'." Constraints are the whole game.

4. Output format — "3 headline options. Then 1 body. Then a 1-line reason each headline works."

Example — rewrite a weak homepage:

Role: Direct-response copywriter for indie SaaS.

Input: [paste current homepage]

Constraints: No hype words. Speak to a founder who already tried 3 tools. 60 words max.

Output: New hero headline + 2-sentence subhead + CTA.

If the first pass is still generic, add one more constraint: "Write like you charge $5k and don't need this client."

That's it. Steal it.