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Chattogram, BD
•Created byProfile pictureLee Chen
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Lee ChenProfile picture@leechen·Aug 31

I stopped writing ad copy from scratch — here's the prompt structure I use instead

Most people write ChatGPT prompts backwards. They ask it to "write a Facebook ad for my product" and get generic mush back.


The fix: give the model a role, a framework, and constraints — every time.


Example structure I use for cold ads:

  1. Role: "You are a direct-response copywriter who has run 8-figures in Meta ads for DTC brands."

  2. Framework: Force it into a proven format (PAS, AIDA, or a specific hook style) instead of letting it freestyle.

  3. Constraints: word count, tone, banned phrases ("unlock", "elevate", "game-changer" — ChatGPT loves these, humans don't).


Do this and the first draft is usually 80% there instead of 20%.


I packaged 200+ of these structured prompts (ads, emails, landers, hooks) into one library if you want to skip building your own — but honestly, even just stealing this 3-part structure will change your output quality today.