For a company that wants a game, not a gamified banner ad. The failure mode is a build nobody plays. What prevents it is treating the thing as a game first and a campaign second.

FULL IP — $55,000 — 10-12 weeks

Playable build, game design and systems, original characters and world, art direction extending your brand system, launch trailer, key art, social cut-downs, ongoing-use asset library.

An original property your brand owns outright, not a campaign that expires.

BUILD + LOOK — $38,000 — 8 weeks — MOST PROJECTS

Playable build, game design and systems, art direction derived from your brand system, custom character and environment art, launch trailer and social assets.

The step up from Build is $13,000, and it buys the translation. Brand guidelines are made for print and screen, not for a playable space. Skipping that is why most campaign builds look off-brand and play worse.

BUILD — $25,000 — 6 weeks

Playable build to your spec, game design and systems, integration of assets you supply, deployment and QA pass.

Requires finished game-ready assets, a named art approver, and a weekly review slot. Without those three it stalls.

Concept sprint — $4,000 — 1-2 weeks

Three concept directions, a visual target, a platform recommendation, and a production estimate you can take into a budget meeting. Credited in full against a production booking.

Terms: 50% on signature, 50% on delivery, NET 30, PO accepted.

Some work is AI-augmented.