Why almost nobody actually redeems their CRV, and what we're doing about it
California, New York, Michigan, and 6 other states put a deposit on every bottle and can you buy — 5 to 10 cents each. Most people pay it and never see it again. Not because they don't want the money back, but because the redemption system is broken: drive to a center, sit in a line behind someone with 40 bags, watch a machine jam on a crushed can, and get handed a slip you still have to cash.
A family of 4 easily generates $15-25/month in CRV value just from normal consumption. Multiply that by every household in a CRV state and you're looking at billions of dollars that get abandoned every year — not because the money isn't there, but because the last mile is annoying enough that people give up.
We built Recoup to fix the last mile. You leave your bottles and cans out, unsorted, on your schedule. A driver shows up, sorts and weighs everything on the spot, and pays your CRV refund directly — no trip, no line, no jammed machine. It's the same reason Uber beat hailing a cab: the service existed, the friction didn't need to.
We're starting with home pickup on a biweekly membership. If you're in a CRV state and tired of a growing bag of cans in your garage, come check it out.
