The average B2B sales rep sends 50+ cold emails a day. Most get ignored.

The problem: Text-based outreach all looks the same. Subject lines blend together. Prospects skim, delete, move on.

The fix: A 60-second personalized video.

Here's what works:

• Open with their name + something specific — recent LinkedIn post, company news, a pain point from their site

• Show, don't tell — pull up their website and walk through the problem you solve

• Keep it under 60 seconds. Respect their time

• End with one clear ask. "Would a 15-min call this week make sense?"

Reps using personalized video see 3-5x higher reply rates compared to plain text.

The inbox is crowded. Video cuts through.