Most resellers are leaving money on the table because they don't track the right numbers. Here are the 5 metrics that separate profitable resellers from everyone else:

1. Sell-Through Rate

What it is: The percentage of inventory sold within a given period.

If you're sitting on dead stock, your capital is locked up. Track this weekly per SKU category. Anything below 60% sell-through in 30 days needs a price adjustment or liquidation plan.

2. Average Profit Per Unit (After Fees)

Revenue means nothing if you're not accounting for platform fees, shipping, returns, and sourcing costs. Calculate your true profit per unit across each store. Most resellers overestimate their margins by 15-20%.

3. Return Rate by Store

Different platforms have wildly different return rates. If one store is eating into your margins with returns, you need to know which one and why. Track this per-store, not as an aggregate.

4. Inventory Velocity

How fast does each product category move? Fast movers should get more capital allocation. Slow movers need to be identified early before they become dead weight.

5. Revenue Per Store (Normalized by Time Invested)

You might make more on one platform, but if you're spending 3x the time managing it, your hourly rate tells a different story. Track revenue relative to time spent per store.

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The problem? Tracking all of this across multiple stores manually is a nightmare. That's exactly why we built ResellSoft — a single dashboard that pulls analytics from all your stores so you can see these metrics at a glance.

If you're running multiple stores and tired of spreadsheet chaos, check us out.