The 3 email flows every small business needs (and most are missing)
Most small businesses leave 30-40% of their revenue on the table because they don't have these three automated email sequences running:
1. The Welcome Series (not just a "thanks for buying" email)
Your first 48 hours with a new customer determines whether they come back. A proper welcome series educates them on your product, sets expectations, and plants the seed for their next purchase. Most businesses send one email. You need 4-5 over 7 days.
2. The Abandoned Cart Recovery
70% of online shopping carts get abandoned. If you're not running a 3-email recovery sequence with urgency and social proof, you're literally watching money walk out the door. We've seen brands recover 15-25% of abandoned carts with the right sequence.
3. The Win-Back Flow
Customers go quiet. It happens. But a well-timed win-back sequence (triggered 30/60/90 days after last purchase) can reactivate 5-10% of lapsed customers. That's pure profit — no ad spend required.
The math is simple: fixing these three flows typically adds 20-30% to a small business's monthly revenue without spending a single extra dollar on ads.
If you want us to build these for you — plus Pinterest and paid ad strategy — check out the Revenue Retention Engine.
