The 3 revenue leaks killing most small businesses (and how to find yours in 10 minutes)
I've spent years helping business owners figure out where their money is actually going. Here's what I keep seeing:
Leak #1: You don't know your real customer acquisition cost.
Most solopreneurs think they know how much it costs to get a customer. They don't. They're counting ad spend and forgetting about their time, tools, and the 47 free calls they gave away last month. When you actually calculate it, the number is usually 2-3x what you think.
Leak #2: You're ignoring churn until it's too late.
You celebrate new customers but never track the ones leaving. A business doing $10K/mo with 8% monthly churn is losing $800/mo — almost $10K/year — to customers you could have saved with a single check-in email.
Leak #3: Your spreadsheets are lying to you.
Not intentionally. But when revenue data lives in 4 different tabs, 2 dashboards, and your bank app, numbers get stale. Decisions made on stale data are expensive decisions.
The fix isn't complicated. You need one clean view of: where money comes from, where it goes, and what's at risk.
That's what I built RevOps Specialist to solve. One system. No spreadsheet chaos.
If any of this hit home, check it out.
