This is built specifically around the campaigns we’ve already run for Carthage Capital.

We aren’t targeting new demographics for potential investors. The entire focus is on the people we’ve already reached out to in the past (across the past 3 months) but haven’t responded yet. This could be due to many factors (out of office, didn’t see the first email, forgot to respond and the initial email got buried in their inbox, etc), but sending a simple follow-up email ensures we don’t miss out on anyone interested.

Deliverables will be the same as usual - an email notification whenever a positive reply lands as well as an automated reply back to the prospect which includes materials + Calendly CC’ing Melissa.

We will also focus on following up on the 150+ interested responses we’ve gotten with the objective of generating booked meetings for Carthage Capital. These people have already expressed interest in the fund, so these will be targeted and nurtured through our specific omni-channel strategy.