Welcome aboard. Here's what happens now that you're in:

Week 1 — Onboarding & Audit

• We audit your current ad accounts, creatives, and landing pages

• We build your custom scaling strategy based on your margins, AOV, and goals

• Full breakdown posted in Reports & Updates

Ongoing

• Weekly performance reports posted here

• Real-time communication in Client Chat

• Campaign pivots, creative refreshes, and scaling decisions — all handled

What we need from you:

1. Ad account access (Meta Business Manager, Google Ads, TikTok)

2. Your current monthly ad budget

3. Target ROAS or CPA goals

Drop your details in Client Chat and we'll get moving. Let's scale.

Been managing ad accounts for e-com brands for a while now. These three mistakes show up in almost every account I audit:

1. Too many ad sets with overlapping audiences

You're bidding against yourself. Consolidate. One broad CBO with 3-5 creatives will outperform 15 ad sets targeting "lookalike 1%, interest stack A, interest stack B." The algorithm is smarter than manual targeting in 2026.

2. Killing ads too early

An ad running for 48 hours with $20 spend hasn't given you enough data. Most brands panic-kill ads before they exit the learning phase. Give it 3-5 days and 50+ conversions worth of budget before you judge.

3. Ignoring creative testing

Your ads aren't a strategy problem — they're a creative problem. Running the same 3 creatives for a month? Your CPMs are rising and CTR is dropping. Test 5-10 new concepts per week minimum.

Fix these three and your ROAS improves within 2 weeks. No fancy strategy — just discipline.

If you want someone to handle this for you, that's what ROASCHARLIE does. We manage paid ads end-to-end for DTC brands so you can focus on product and fulfillment.