Online marketplaces are convenient for shopping but are prime targets for scammers. Facebook Marketplace is currently the most reported platform for online buying scams, accounting for 93% of reports in some studies. Other frequently targeted platforms include eBay, Instagram, TikTok Shop, and Gumtree.
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Top Marketplaces Where Scams Occur
Facebook Marketplace: Dominates due to the anonymity of profiles, lack of robust transaction oversight, and high volume of used goods (like cars and electronics).
Instagram/TikTok Shop: Scammers set up fake business profiles or use sponsored ads offering goods at heavily discounted prices.
eBay: Known for auction rip-offs, shipping scams, and phishing attempts to gain personal info.
Gumtree: Frequently used for local classifieds scams where sellers may disappear after payment.
Fake Websites/Cloned Sites: Scammers create websites that look like reputable brands (e.g., Amazon, popular apparel stores).
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Common Marketplace Scam Tactics
Fake Payment Confirmation (Seller Scam): A "buyer" sends a forged email or screenshot showing they paid, hoping the seller ships the item before verifying their bank balance.
Non-Delivery of Goods (Buyer Scam): The buyer pays, usually via wire transfer or gift card, but never receives the item.
Overpayment Scam: The buyer sends too much money, then asks the seller to refund the difference, but the original payment is later revealed to be fake (stolen credit card or fake cheque).
Rental/Property Scams: Fake property listings for rent or sale designed to steal security deposits or viewing fees.
Verification Code/Phishing: Scammers claim they need a "verification code" to prove you are real, but actually use it to hijack your account.
Counterfeit Goods: Products sold are significantly lower quality than advertised or are broken, especially in electronics.
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