Why most coaches lose 60% of their high-ticket leads
I've been on hundreds of sales calls for coaching programs priced at $5K-$25K. Here's what I've seen kill deals over and over:
1. Coaches try to close themselves. You built the program. You know the content inside out. But knowing your stuff and knowing how to run a sales call are two completely different skills. Most coaches default to "teaching" on the call instead of selling.
2. Speed to lead is everything. If someone books a call and you get back to them 48 hours later, they've already talked themselves out of it — or worse, bought from someone else. The best closers follow up within minutes.
3. No structured follow-up. One call, one shot — that's how most coaches operate. But the data shows most high-ticket deals close on the 2nd or 3rd touchpoint. Without a follow-up system, you're burning leads.
The fix isn't complicated: separate the sales function from the coaching function. Let someone whose entire job is closing handle the calls.
That's exactly what I do at Cashman Sales Co. If you're running a $5K+ offer and doing your own sales calls, you're probably leaving $10-30K/mo on the table. Happy to break down exactly where — hit me in a DM.