Here's a dirty secret about peanut butter: most of what you're eating isn't even peanut.

Hydrogenated oils. Palm oil. Refined sugar. Stabilizers. The average jar of peanut butter is 30-40% filler.

We're two nutrition nerds who got tired of it. So we went to Brazil — the literal birthplace of the peanut — and sourced runner peanuts from local farmers. These aren't your average grocery store peanuts. They're bolder in flavor, higher in protein, and have a better fat profile.

Then we turned them into powder.

Why powder?

• 2x the protein per serving vs traditional PB

• 70% less fat (and the fat that's there is the good kind)

• Zero junk — no hydrogenated oils, no refined sugar, no artificial anything

• Way more versatile — blends into smoothies, stirs into oatmeal, folds into batter, makes incredible sauces

We use it every single day. Pre-workout shakes. Post-workout oats. Chocolate peanut protein brownies that taste sinful but are actually clean.

If you're someone who cares about what goes into your body but refuses to sacrifice taste — Scoops was made for you.

We're launching in Target stores in May 2026. Join the community to get early access, exclusive recipes, and updates on the journey.

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