The founding group: 8 live weeks starting Mon Nov 2. You build the 5 systems on your own clothing brand (site, email, texts, content, Meta ads), plus profit tracking, while Seth reviews every build himself. Includes the Self-Scaled theme, every playbook, the AI prompt pack, a private teardown of your store within 48 hours, and the private Discord. 14-day no-questions refund. No promise of sales or income.