Here's the uncomfortable truth: building the product is the easy part.

Most solo devs spend 6 months building, launch on Product Hunt, get 200 upvotes, and then... crickets. No distribution engine. No community. No recurring traffic.

The playbook that actually works:

• Build in public — share your revenue numbers, your tech stack decisions, your failures. People buy from people they follow.

• Pick one channel and go deep — don't spread across 5 platforms. Own one.

• Price higher than you think — $9/mo signals "hobby project." $49-99/mo signals "real tool for real businesses."

• Get into marketplaces early — organic discovery compounds. The earlier you're listed, the more reviews and trust you build.

That's exactly why I built LaunchKit — a marketplace specifically for indie SaaS sellers who want distribution without the marketing grind.

If you're shipping software and want buyers to find you, this is the place.