I've managed ad accounts spending $5K–$100K/month and the same 3 mistakes show up every time:

1. You're optimizing for clicks, not conversions.

Clicks are vanity. If your pixel isn't tracking actual sales or leads, you're flying blind. Set up proper conversion tracking before you spend another dollar.

2. Your landing page doesn't match your ad.

If your ad promises "free SEO audit" but your landing page talks about your company history — you're leaking money. The message has to match from ad → page → CTA.

3. You're not testing enough creatives.

One ad set with one creative is not a strategy. Run 3-5 variations per ad set minimum. Let the algorithm find the winner.

Fix these three things and you'll see improvement within a week.

If you want someone to handle all of this for you — that's exactly what we do at Ironclad Ads. SEO, paid ads, full-service growth. Check out our plans and let's talk.