The most dangerous conversation is the one where you don't realize you're in a negotiation. Most people lose it before they even make their offer.

After years of leading high-stakes negotiation trainings, I found the simple basic formula that drops your counterpart's defenses — so you don't hit objections in the first place.

Imagine having a superpower: getting the best outcome from any conversation you find yourself in.

The formula is two moves: first make the other person feel heard. Then say what you want. That's it. It works in a salary talk, a sales call, and at your own kitchen table — and almost nobody does it, because being heard is a skill and nobody ever taught it to you.

That's what we train here.

Get access to:

• The theory behind the SettingCloser communication formula. Knowledge is free.

• The full formula broken into steps you can actually run under pressure

• Quarterly live negotiation games — teams, hidden information, LEGO sets as prizes

• A dashboard that tracks your progress: points for every call you show up to, your conversation type, and where you sit on the Robot → Human scale

• A leaderboard and a community that practices instead of watching videos

• A free 1:1 call with Ana to find your starting point

ALL FOR FREE.