Why most small business websites don't generate leads (and how to fix it)
I've worked with dozens of small businesses on their online presence, and the same mistakes keep showing up.
The 3 biggest killers:
No clear call-to-action. Your homepage looks nice but doesn't tell anyone what to do next. "Contact us" buried in the footer isn't enough. Every page needs a clear next step — book a call, get a quote, sign up.
Not showing up on Google. If your Google Business Profile isn't optimised and your site isn't set up for local SEO, you're invisible to the people searching for exactly what you offer. Most tradies and local shops are leaving money on the table here.
Social media with zero strategy. Posting randomly once a week isn't marketing. You need a simple content plan: what to post, when, and why. It doesn't have to be complicated — consistency beats creativity every time.
The fix isn't a $10k agency retainer. It's having someone who understands small business actually build and manage this stuff for you at a price that makes sense.
That's what I do at Shadow Launch. If your business needs a better website or a real marketing plan, I can help.