The decision rules a Google Ads Operator uses to scale a profitable ecom account, so growth stops depending on hunches.

What’s inside:

• Measure on ROAS by conversion time and check 7, 14 and 30-day windows before every change
• Budget and target ROAS rules, and why 20% steps beat big jumps
• Kill-waste rules for products, keywords, search terms and Demand Gen
• Feed and PMax scaling: keyword-first titles, supplemental feed variants, custom labels, themed asset groups
• The weekly operator routine and a 10-point scaling checklist

Instant PDF download after purchase.