Week 1: CPA looks decent.

Week 2: it doubles.

Week 3: you kill the campaign and blame the algorithm.

That's not the algorithm. That's one winning ad wearing out while you have nothing behind it.

Dropshippers usually run 1–2 creatives and scale spend. Meta learns that one angle, then the audience has seen it. Frequency goes up, CTR dies, CPA explodes.

What actually holds:

• 5–8 creatives in the first 7 days, not 2

• Same offer, different hooks (problem, proof, demo, UGC, price)

• Kill losers at 1.5x target CPA after 50 purchases of data — not after 3 days of feelings

• Never scale the ad. Scale the angle that won, with new cuts

If your account is stuck at $5k–30k/month, you don't need a new funnel. You need a testing machine.

That's the work. Not dashboards. Not "strategy calls." New ads, every week.