Six hours of baking, one guess at the price, and the customer still asked for it cheaper. You said yes — because you’ve never counted what a cake really costs you. This playbook fixes that in one evening: cost card, 3-tier menu, 5 scripts, deposit system, and a 14-day plan for your first 10 orders.

Every cake gets priced before it’s baked — from a cost card, not a guess. You quote with confidence, deposits protect your time, and the “cheaper?” conversations end with the customer paying your full price — happily.

What’s inside
• The 8-line Cost Card — your real numbers per cake, filled once, used forever
• The 3-Tier Menu: hero, mid, and filler cakes that price themselves
• 5 word-for-word scripts for “can you do it cheaper?”, “free delivery?” and “just a small cake”
• The deposit & scope system that kills no-shows and endless revisions
• A 14-day launch plan for your first 10 orders
• The seasonal calendar: when demand peaks, and what to bake for it