What It Does

• Identifies churn triggers before customers cancel
• Optimizes billing reminders (8% cancel rate → 3%)
• Prevents “too much product” cancellations (delay / skip workflows)
• Segments active subscribers to avoid over-sending
• Tracks churn rate, canceled subscription $, and retention cohorts

Deliverables

• Churn analysis audit (top 3 cancel reasons)
• Custom metric dashboard (Started, Canceled, MRR, Churn %)
• Billing reminder optimization (tested templates)
• At-risk detection triggers (login drop, usage decline, payment failure)
• Cancellation prevention flow (survey → pause / discount / downgrade)
• Delay, skip, and pause workflows
• Active subscriber segmentation
• Win-back sequences (30 / 60 / 90 days post-cancel)
• Quarterly retention analysis and optimization
• ROI dashboard (churn trend, $ saved, cohort retention)